This is a mug shaped like the Creature From The Black Lagoon in a purple bumper car with silver trim. Other editions were made with different colored bumper cars but the addition of silver trim marks this as "deluxe".
The edition of 50 in regular purple were released at Tiki Oasis in San Diego and sold for $125 each. That edition sold out July 30 - 31, 2021. This mini edition of three also have purple cars but with the addition of silver trim as well and were sold through the Biggs Tiki online store for $180 each on September 1st, 2021.