Martell's Tiki Bar is a prime example of the confusion that has arisen between midcentury Polynesian Pop (which Critiki focused on) and muddled, any-tropical-will-do, anything-with-thatch-is-tiki "Tiki Bars."
This is the latter -- a bar focused on steel drums, Jimmy Buffett and Corona -- and the WRONG BODY OF WATER. While Caribbean influences have always been present in Polynesian Pop (rum, calypso), this is completely missing the mark. There is little or no tiki to be had here.
It's sad that Martell's owns "tikibar.com". They're completely within their rights, but... ugh.