Luau 400

Manhattan, New York, New York, United States

Opened on Thursday, November 7th, 1957. The restaurant was simply called "Restaurant 400" before it became the "Luau 400".

An example from their advertising:

"Every night is carnival night at the Luau 400. An exotic, lavishly conceived Hawaiian 'movie set' of a restaurant. The Luau 400 has brought the informality, infectious gaiety and colorful cuisine of the Islands right to your doorstep. As you step through the front door a lovely Hawaiian girl in her native sarong places a gaily colored lei around your neck...you walk through the Pu Pu Bar with its many native masks, and see walls graced with the paintings from Hawaii. Seen throughout the Tangaroa Room and Polynesian Room are masks worn by the ancient Chiefs of the islands. To reach the different dining rooms you walk over the Leilani Bridge with its colorful waterfall and tropical gardens decorated in all the islands' splendor, then by the wishing well and past the tiny Maneki Neko, the guardian of this enchanting scene."

They boasted three kitchens: Polynesian, Cantonese, and American. Other draws included their lavish painted wall murals, bird cages with live birds, dining tables with real monkeypod wood tabletops, and a constantly looped color film of island festivals and dancing playing in the dining room to set the mood.

Apparently, "Luau 400" became "Ta Luau" @1967 for a brief time. Ta Luau produced a full set of Jackson China dinnerware with the same tiki mask logo as Luau 400.

This location has been home to several businesses over the intervening years. It was home to Jimmy's Downtown restaurant from @2002-2004. As of 2024, this space is home to Stonehenge 57 Apartments.