The eyes in the Tiki Republic logo are of a volcanic eruption in the horizon, symbolizing the powerful untapped potential within all of us. The circling shark fins around the face represent your strength and those around you. Everyone knows that one shark is a badass! Thus, a pack of sharks are unstoppable. In friendships if you surround yourself with the right people there’s no limit to the amount of inner peace that you can achieve. In a work environment, if the right team of people are assembled there’s no limit to what can be achieved. Always strive to be a badass! The flames in front of the foliage represent life. The tropical foliage represents the utopian island as well as a healthy and positive island lifestyle.
That's what inspired me to start carving badass tikis, then expand the brand to tiki mugs, apparel and blog about tiki bars.