Founded in 1960.
Sanrio Company, Ltd. (株式会社サンリオ, Kabushikigaisha Sanrio) is a Japanese company that designs, licenses, and produces products focusing on the kawaii ("cute") segment of Japanese popular culture. Their products include stationery, school supplies, gifts, and accessories which are sold worldwide, including at specialty brand retail stores in Japan. Sanrio's best-known character is Hello Kitty, a little cartoon girl cat and one of the most successful marketing brands in the world.
Besides selling character goods, Sanrio takes part in film production and publishing. Sanrio has the license to produce Peanuts merchandise for the Japanese market. Also, Sanrio owns the Mr. Men and Little Miss characters, having purchased the rights to them in 2011, taking over Chorion's THOIP company. Their animatronics branch, called Kokoro Company, Ltd. (kokoro being Japanese for 'heart') is best known for the Actroid android. The company also runs a franchise of KFC in Saitama Prefecture.