Cemar Clay Products (1935-1955) was founded by Cliff J. Malone and Paul Cauldwell, two former employees of the well-established (J.A.) Bauer Pottery. Cemar Pottery, like Bauer, was based in Los Angeles, California. Cemar was part of the larger boom in California pottery during the World War II era when pottery imports from Asia were restricted or banned; a variety of potteries operated in California to keep up with domestic demand. Cemar's products include giftware, tableware, and garden pottery. Cemar products were produced in many novelty forms, including pineapple-shaped dinnerware. Items were priced at a somewhat higher-end for casual china, selling at around $7.50 for a place setting in 1952. Cemar's products were featured in numerous women's magazines targeting their marketing towards America's newly affluent middle class housewives: Better Homes and Gardens in 1949; House Beautiful magazine in 1951; and The American Home in 1953. Cemar's Lanai Ware line which used pieces of solid real rattan for handles, is most coveted by tiki collectors today. The Lanai Ware patterns were available in orange, yellow, green, or pink glazes for most, if not all designs.