This is one of several CoCo Joe's tiki keychains that were released both in black (lava) and brown (Hapawood/Half-Wood). Each had a metal keychain attached and a small green or orange paper tag that told what they were (i.e., God of Wisdom). They also had colored rhinestone eyes (usually red, green, or blue). This particular pendant had its keychain removed and was strung on a cord. Additionally, since it was missing one of its rhinestone eyes, I popped out the second one and replaced them with composite white opals. The camera flash doesn't do the eyes justice (in real life there are many shades of pink and blue). Probably early 1970s.