Senor Pico is a Mexican themed restaurant owned by Trader Vic's.

Victor Bergeron’s first Señor Pico location opened in 1964 when a friend, William Matson Roth, asked him to open a restaurant in Ghirardelli Square in San Francisco. Bergeron went to work flying all over Mexico, immersing himself in the culture and experiencing the fresh, vibrant and authentic cuisine known to the region. Señor Pico is the result of that exploration.