Kawaii is the culture of cuteness in Japan. It can refer to items, humans and non-humans that are charming, vulnerable, shy and childlike.

This Kawaii version of the preceding line of Goat Cheese mugs is also limited to several color-ways in limited batches of 25, starting with a "Classic Edition" (First Edition) in beige and black with silver dagger, a Second Edition in blood red robes, a "St Goat Cheese" Third Edition in white and real gold, and this final "Valentine's Day Edition" in white with pink robes.