From Ale 8-One:

"Our 'coolest' product of the year! Our squirrel tiki mug is a luau-time necessity. However you drink your Ale-8® it deserves a cool mug to keep it company."

Sue the Squirrel was a key part of Ale-8-One's marketing in the 1980s, often featured in ads with the tagline "Share it with a Squirrel".

Ale 8-One is a sort of Kentucky regional ginger ale but also comes in lots of other flavors...