This shot glass was a promotional item for Sailor Jerry Spiced Rum. It is marked "The Original Sailor Jerry Spiced Rum" on the front. Norman Keith Collins (January 14, 1911 - June 12, 1973) was a prominent American tattoo artist, famous for his tattooing of sailors; he was also known as "Sailor Jerry." In 1999, Hardy and Malone partnered with a small independent Philadelphia clothing company to establish Sailor Jerry Ltd., which owns Collins' letters, art, and flash, and produces clothing and an idiosyncratic collection of other items, such as ash trays, sneakers, playing cards, churchkeys and shot glasses. Sailor Jerry Ltd. also produces a 92 proof spiced Navy rum.