A mug shaped like the General Mills Cereal Mascot, Boo Berry, who is a ghost with a cute bow tie. The "Boo Berry" is a full standing figure with hands held in front. This is one in a set of three (including Franken-Berry and Count Chocula). They are a tikified re-imagining of classic General Mills Cereal Monster Mascots that began in the early 1970s. These mugs premiered in limited numbers at SDCC (San Diego Comic Con) 2018 and were later sold in limited quantities through other outlets as well.