This Tiki mug is a promotional item for Sammy's Beach Bar Rum. It is Hawaiian-Ku inspired and glazed in red (paying tribute to Sammy whose nickname is "The Red Rocker"). The Ku is also holding a "Sammy Hagar" special edition Gibson Explorer Guitar. Each mug is signed by Sammy Hagar and comes with a numbered Certificate Of Authenticity. Crazy Al also produced 25 special edition artist proof versions of this mug in individualized multi-colored glazes.