This yellow bowl with green base features a detailed heat decal on the front of a mermaid lying on her side under some palm trees with starfish used as "pasties" stuck to each breast. The center features a volcano for overproof rum or lemon extract for a fire effect. The bowl is marked for Sailor Jerry Rum on the front. Norman Keith Collins (January 14, 1911 - June 12, 1973) was a prominent American tattoo artist, famous for his tattooing of sailors; he was also known as "Sailor Jerry." In 1999, Hardy and Malone partnered with a small independent Philadelphia clothing company to establish Sailor Jerry Ltd., which owns Collins' letters, art, and flash, and produces clothing and an idiosyncratic collection of other items, such as ash trays, sneakers, playing cards, churchkeys and shot glasses. Sailor Jerry Ltd. also produces a 92 proof spiced Navy rum.